The sale of your home is a big financial decision, and the right choice of a realtor can be the deciding factor in your success. According to the 2024 Zillow Housing Trend Survey, 93% of sellers who sold their property employed the services of an agent, and 69% of these sellers hired an agent only to advertise their home and find potential buyers.
Social media has become a suitable medium for advertising houses in the new digital era. Instagram, Facebook, and YouTube are social media platforms that give real estate agents a channel to sell houses to many individuals. But not all of them are successful in this. Knowing what to ask a realtor when selling a house is crucial to ensuring that your home appeals to most people.
What to Ask a Realtor When Selling a House: 6 Key Questions for Social Media Promotion
The following are the six best questions that you can ask your realtor when selling a house:
1. What Is Your Experience with Social Media Marketing?
Not all realtors understand how to utilize social media to the fullest. Ask them about their past and past success stories. Did they sell houses successfully through social media campaigns? Can they point to past campaigns or listings that generated tremendous hype online? An effective realtor for social media marketing can make your house stand out in a crowded market.
2. How Are You Going to Target the Right Audience?
Social media sites have more advanced targeting, enabling realtors to target particular groups. For example, younger purchasers use sites like Instagram and TikTok to search for homes. Question your realtor about how exactly they will be using these resources to target very likely potential buyers interested in your home. Targeted advertising can result in faster sales and more favorable offers.
3. What Metrics Will You Be Using To Measure Your Success?
It’s essential to understand how your realtor measures the success of their social media advertising efforts. Do they track engagement levels, click rates, or the volume of social media inquiries? According to some reports, 52% of real estate agents use social media as a primary marketing tool. Make sure that your realtor has clear metrics that they use to estimate the effectiveness of their efforts and modify their strategy accordingly.
4. How Will You Cross-Promote Social Media with Other Marketing Efforts?
Social media is a potent tool, but is even more effective when combined with other marketing activities. Inquire about your realtor’s intentions for integrating social media promotions with traditional promotions such as MLS listings, open houses, and email. With a holistic marketing plan, your property is guaranteed maximum exposure.
5. Can You Give Me Some Examples of Your Previous Social Media Campaigns?
Request them to provide some examples of past social media campaigns they have conducted. This could include screenshots of tweets, active participation, or videos. Guiding you through these examples will help you understand their style, creativity, and how to appeal to potential buyers.
6. How Would You Deal With Social Media Enquiries?
Once potential buyers contact the company via social media, acting as soon as possible is important. Ask your realtor how they will handle the inquiries on the different platforms. Is there a special team member who will deal with these messages? Timely and responsive actions can be necessary to turn leads into offers.
Conclusion
Selling your home through social media promotion requires a realtor who understands the nuances of digital marketing. Knowing what to ask a realtor when selling a house can ensure you sell your house at the best possible price. Remember, the objective isn’t simply to sell your home, but to sell it reasonably and efficiently. You can achieve a successful sale in today’s competitive marketplace with the right agent and a good social media push.
If you’re ready to make the next step in selling your home, contact us at Kim Eckert Homes today. Our team is dedicated to providing personalized service and using the latest marketing methods to give your home the exposure it deserves.
